REUTERS/Kevork Djansezian Acquire Licensing RightsLONDON, Sept 27 (Reuters Breakingviews) - Microsoft’s (MSFT.O) gaming master plan is slowly coming together.
But Microsoft’s gaming revenue was still around 8% of group sales, or $15 billion, for the year ended June 2022.
Given these risks, it makes sense for Nadella to grow his exposure to those parts of the gaming market which are less likely to be upended by cloud gaming.
It remains possible that cloud gaming is a dog that doesn’t bark – or at least not for some time.
As a result of the Activision deal, Nadella has a hedge of sorts against cloud gaming happening too fast.
Persons:
Kevork, Satya Nadella’s, Ampere, ”, GamesIndustry.biz, Nadella, George Hay, Katrina Hamlin
Organizations:
Activision, REUTERS, Reuters, Bethesda, Microsoft, Satya Nadella’s Activision, Ampere, Sony, Nintendo, Reuters Graphics, Netflix, Gamers, Xbox, PlayStation, Big Tech, Apple, HK, reckons, Competition, Markets Authority, CMA, Xbox Cloud Gaming, Ubisoft Entertainment, Ubisoft, Thomson
Locations:
Los Angeles , California, United States, U.S